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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
ANALYSIS OF THE SPACE MANAGEMENT OF SELLING AREAL AND ITS PRODUCT RANGE STRUCTURE
 NOVÁKOVÁ, Pavlína
The aim of the work was to analyze and evaluate the present situation of the space management of a selling area, product range structure as well as a shopping atmosphere in a selected department store Prior CR in Ceske Budejovice (Budweiser). On the base of realized facts and theoretical findings, possible steps and actions towards the improvement of the layout of the selling area have been recommended and possible ways of increasing the customers{\crq} satisfaction have been proposed. A newly proposed dispositional layout embodies mainly in the definition of the shopping direction and smoother movement of customers around the retail shop. When comparing with a competitive retail of a similar character by using a point system of subjective evaluation the PRIOR department store was assessed as more competitive within the points gained. On the basis of the questionnaire survey the average customers{\crq} satisfaction taking on 81.67% has been made out. From the summary surveys and results it is obvious that the reconstruction of the first floor of the department store has worked out more than satisfactorily providing a modern, dynamic impression as there had been modern, high-quality materials used in the reconstruction with a view to the assortment of goods to be sold. The disposition of individual facilities and equipment is convenient and suitable. There is a greater number of people who assess the department store positively, the product range structure and a pleasant shopping atmosphere in particular.
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Analysis of the Space Management of Selling Area and the Structure of Assortment
 EHRELOVÁ, Lucie
The main goal of this work was to analyse the current solution of the floor space disposition in the selected store and introduce possible improvements in space management and merchandising. According to survey results, Billa s.r.o. is expected to be profitable and competitive in the following years.
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